Spam Likely
Incoming call · +1 (628) 555-0114
Spam risk HIGH
Seed-lead monitoring system
Find out what really happens to your leads.
NextSecretShopper plants undercover seed leads into your distribution flow, each with its own email and phone number, then logs every call, text, and email. So you can prove whether buyers, partners, and reps are working them, ignoring them, or quietly reselling them.
Seed · DANA-4471 Dana Whitlock
Resale detected - 09:02 CALL Acme Buyer · rep #4 Answered seed in 3m · attestation A
- 09:05 SMS Acme Buyer “Hi Dana, following up on your quote…”
- 11:40 EMAIL Acme Buyer Generic blast, no personalization
- 14:21 CALL Unknown · not the buyer Spam-risk HIGH · attestation C · RESOLD
4 touches · 2 channels · 1 anomaly live
The method
How it works, in four steps
Nothing changes about how you hand out leads. You just slip in a tripwire, then watch what people actually do when they think no one is looking.
-
Create a lead
We build a believable person for you: a name, an email, a real address, and a working phone number that takes calls and texts. Then we monitor whatever happens to it.
-
Add it to your pipeline
Put it wherever you want to test: a batch of leads you bought, a hand-off to a partner, your team’s call rotation, or a single campaign. It looks and behaves just like any other lead, so everyone treats it exactly the same.
-
We track every touch
From there, every call, text, and email to that identity gets logged and timestamped: who reached out, how fast, how many times, and what they said. Calls are recorded, and messages are saved word for word.
-
You see what really happened
You get a clear timeline of everything that happened to it: whether it was worked the right way, left to go cold, mishandled, or quietly passed to someone who had no business calling it.
Coverage
Three channels. Nothing slips through.
A seed lead is reachable exactly how a real one is. Calls, texts, and emails all land on one identity, and we are already listening.
Dana Whitlock +1 (415) 555-0142 SEED LIVE
Customer story 
How Peachy Insurance recovered a leaking sales funnel
The problem
Peachy suspected good leads were going cold, but couldn't see why. They seeded their own distribution with NextSecretShopper, and two problems surfaced at once: reps were stopping after the first attempt or two instead of working the full cadence, and the team's outbound numbers were landing as “Spam Likely” at C-level (gateway) attestation, so prospects simply never picked up.
The turnaround
They rebuilt cadences around the seed data and cleaned up their number reputation and attestation. Within a quarter, answer rates climbed, every rep was finishing the full cadence, and booked policies followed.
+23% revenue in a single quarter
68% Calls answered from 41%
2.4× More sales conversations
Who it’s for
One method, every answer you need
The same seed mechanism answers very different questions depending on whose hands your lead passes through.
Lead sellers & aggregators
Prove your buyers aren’t reselling
You sell exclusive leads, but suspect buyers quietly resell them down the chain. Without proof, you lose pricing power.
- Seed a buyer’s feed and watch who actually makes contact
- A second caller on an “exclusive” lead is resale, caught red-handed
- Timestamped evidence you can put in front of the buyer
Channel & referral partners
Verify partners actually work referrals
Partners promise fast, professional follow-up. Some sit on leads, some never call, some go off-script.
- Real response time and attempt counts on seeded referrals
- Professionalism and script adherence, observed first-hand
- Hold partners to the response time they promised
In-house sales teams
Confirm reps are working leads right
You pay for leads and a floor to call them, but you can’t see who cherry-picks and who lets the rest rot.
- Unbiased speed-to-lead and attempt counts across the floor
- Tone and script adherence on real calls
- No one knows which lead is the test
Compliance & brand teams
Catch spam dialing & bad attestation
Numbers dialing your leads get flagged as spam, tanking answer rates, with zero visibility into attestation.
- Every inbound call to a seed scored for spam risk
- SHAKEN/STIR attestation grade per caller
- Flag bad actors before they burn your deliverability
Pricing
Priced by how much you need to watch
One product, no plans to pick. Every seed gets all three channels and full forensics; you pay per active seed, and the rate steps down as you run more.
| Tier | Active seeds | Per seed |
|---|---|---|
| Starter A single team auditing its own pipeline | 1-3 | $12 /seed/mo |
| Small Agency Watching a handful of buyers or partners | 4-10 | $10 /seed/mo |
| Agency Policing buyers and partners at scale | 11-30 | $8 /seed/mo |
Every seed includes
- Email + SMS monitoring
- Call recording & transcripts
- Spam-risk & attestation scoring (SHAKEN/STIR)
Prices in USD, billed per concurrent active seed. Tiers apply automatically as you add or retire seeds. Dashboard lives at app.nextsecretshopper.com. Use within your contracts and local call-recording laws.
Questions
What people ask first
Straight answers about how seeding works, how pricing is counted, and where your data lives.
What exactly is a "seed lead"?
A seed lead is a decoy identity we create: a realistic persona with a dedicated email inbox and a live phone number that can take calls and texts. You inject it into a real lead flow you want to audit. Because it’s a fake identity only you know about, any contact it receives can be attributed and analyzed.
How do you detect reselling?
Each seed is exclusive to a single recipient. If anyone other than that recipient contacts the seed, that contact came from somewhere the lead was passed to or sold, which is resale. We surface the second actor, the channel they used, and the timing.
What is call attestation and why does it matter?
Attestation (SHAKEN/STIR) is how carriers certify that a calling number is legitimately used by the caller. Level A means fully attested, B partial, C gateway/unverified. Low attestation and high spam scores tank answer rates. We detect both on every inbound call to a seed.
Will buyers or reps know a lead is a seed?
No. Seeds are designed to be indistinguishable from genuine leads: real-looking personas, working contact channels, and natural-looking data. That’s the point: behavior you observe is the behavior they exhibit when they think no one is watching.
Where does the data and dashboard live?
All monitoring, timelines, recordings, and reports live in your secure dashboard at app.nextsecretshopper.com. This site is just the overview; start monitoring or sign in there.
How is pricing counted?
By active seed identities: the number of live decoy leads you have monitoring at once. The per-seed rate drops as you run more. You can retire a seed and mint a fresh one anytime; only concurrent active seeds count toward your bill.
Are calls and SMS extra?
Recording, transcription, and SMS capture are included with every seed. Very high call volumes are metered; we’ll always show usage before it bills.
Can I scale up or down later?
Yes. Add or retire seeds from the dashboard at any time; the matching tier rate applies automatically, and changes prorate to your billing cycle. You can cancel whenever you like.
Stop guessing
Plant a seed today.
Plant a seed today.
Know the truth by tomorrow.
Spin up your first seed identity in minutes and watch what your buyers, partners, and reps actually do with a lead.
Dashboard at app.nextsecretshopper.com